What's the first thing you do when you want to gather information about the best hospitals in your area, or to check reviews about the famous restaurants you’ll be visiting next, or to know about the popular marketing trends of 2022.

You head on for google search, right?

Well, you are not alone, almost every second person does that. Especially after Covid-19 pandemic, we all now want everything at the tip of our finger, and just by doing so, we do get relevant answers to all our queries too. 

By this you must have understood, how much power, a simple google search holds……. 

Because of all these obvious reasons every business/company need to go online. Furthermore, after post-pandemic era it has become really important for all businesses, be it small, or large, to have an online presence. 

The online presence of any business is in the form of their website, which is a kind of virtual representation for them. The website acts as a source through which a potential customer can get information about one’s business, thus increasing their sales. 

But the main question is -- How one’s website will stand out on Search engine amongst their thousands of competitors present in the market. 

The answer to this is very simple, i.e., by using various digital marketing practices, such as SEO, Search engine optimization, or by using paid media.

This blog will be an introduction and overview to search engine optimization, an important technique for driving traffic to your site.

In this blog you'll learn about:

• SEO: Introduction
• Why is SEO important for marketing?
• How does search engine work?
• How does google know which page to rank first?

‍

SEO: Introduction

SEO (Search Engine Optimization), refers to the process of improving the site’s organic traffic and ranking on search engines such as Google, Yahoo, or Bing. In simple words, it’s a set of practices designed to improve the overall appearance and positioning of your website or web pages in organic search pages. 

These includes creating high-quality content, as well as, monitoring the websites’ technical health, creating backlinks, and maintaining one’s site’s local search presence, and so on. 

These days, SEO is considered an essential marketing activity, but the main question is Why is it so. To get answer to this question let’s move to the next section of this blog. 

‍

Why is SEO Important for Marketing?

You’ve probably heard it multiple times that SEO is a crucial element for digital marketing. 

But why?

Well, it’s because it aims to improve your website’s position in SERP. Remember, the higher your website is listed in SERP(Search Engine Results Page), more people will see it. In other words, it makes your website more visible, which in turn means more traffic will be directed towards your website, thus, more opportunities to convert prospects into customers. 

Not only for improving website presence, but it’s also a valuable tool for brand awareness, building relationships with customers, and positioning your brand or services as an authoritative and trustworthy expert in your field.

‍

How Does Search Engines Work?

Search engines such as Google, Yahoo, and Bing use a relatively complex process – or algorithms – to organize and rank content in search engine result pages. 

In simple words, search engines organize digital content into search engine result pages, as its ultimate goal is to make searchers happy with the results they are looking for. 

These algorithms (also known as bots in technical term) take a wide range of factors into account before deciding a page rank.

These factors include activities, such as:

• Identifying relevant keywords for one’s website or blog along with a good search traffic potential
• Creating useful, high-quality content and optimizing it
• Including relevant links from high-quality sites also known as backlinks
• Measuring the results using various tools

‍

How Does Google Know Which Page to Rank First?

Search engines only aim is to provide users with the most relevant answers or information. Every time someone use them, their algorithms choose the pages that are most relevant to one’s query, and then, rank them, presenting the most popular ones first

Moreover, to deliver the right information to its users, search engines analyses two factors:

• Relevancy, which search engines assess by various factors like keyword, topic, and content of that page.
• Authority, which is measured by site’s popularity on the internet. Google assumes that the more popular a resource is, the more valuable its content is to the users. 

And to analyze all these information they use complex equations called search algorithms. However, search engines haven’t revealed their algorithms secrets yet, but over time, marketers have identified some of the factors they consider while ranking pages on SERP.

‍

Getting thrilled yet? Well, you should be…

Search engine optimization is a definitely an interesting field and can be lots of fun! 

However, if you ever get confused, just don't give up; we have highly qualified professionals who can help you with one-to-one SEO related services.

Till then, stay tuned as we’ll come-up with more such SEO related blogs in future..

‍

‍

‍